< Home   William Wears

PROFESSIONAL EXPERIENCE

Executive Director, Vocal Arts Society, Washington D.C. — August 2004 - present
(first full-time and sole employee of the organization)

• Directed all business processes of this non-profi t organization
• Created and maintained database of customers, grantors, supporters and prospects
• Budgeted and reviewed income and expenditure for the organization (audited annually)
• Researched funding opportunities, developed donor/grantor relationships, prepared applications, demonstration
materials and reports
• Negotiated and contracted with artists, venues and other supporting vendors
• Received, tracked and processed all income and expenditure
• Maintained and designed improvements to website and email as effi cient marketing tools
• Produced the shows, set rehearsals, coordinated technical stage needs
• Edited and published printed programs, texts and translations,
• Attended to the needs of the performing artists
• Planned marketing of the concerts and organization, conducted an annual subscription campaign, individual
concert marketing and organizational branding
• Designed, copy wrote or supervised vendor design of advertising, print and electronic,
• Supported outreach programs in schools and the community taking advantage of grant opportunities, arranged
publicity and coordinated with community cosponsors
• Networked with presenting organizations in the D.C. area and in the U.S.
• Troubleshot software and hardware issues for colleagues
• Serviced subscriptions and other sales, then coordinated and fulfi lled the ticketing process
• Worked independently in close communication with the key directors
• Designed and inaugurated electronic commerce on the website
• Reported to the Board of Directors

Freelance, computer hardware, design and research — January 2004 - November 2004

• Researched U.S. Serial Set documents for web/digitization issues, Newsbank Corp.
• Designed and built small business websites: artist Barbara Brody, acupuncturist Diane Shelton
• Building and troubleshooting pc’s

Congressional Information Service (CIS) — 1979 - 2003
(a Reed-Elsevier company merged into LexisNexis in 1998)

Marketing (E-marketing Programs Manager / Webmaster / Market Analyst, 1998 - 2003)

• Reorganized and redesigned CIS website to update the branding and to include specifi c new functionality,
such as access to product pricing and site-wide searching
• Leveraged database and Visual Basic skills to revise the existing web pages and to transfer them to the new
HTML template
• Specified functionality for CIS internet and intranet websites and web products, including designing, coding,
testing, debugging and documenting programs. First web product, Congressional Universe, launched,
1996
• Developed bibliographic database and web reports of source publications (approx. 5500 titles) for the LexisNexis Academic product to fill a gap missed by the original development team
• Created, promoted and maintained listservs, encouraged customer discussions, directed questions appropriately, and responded for the company as needed
• Analyzed requirements and executed data-mining of customer and market research data for marketing campaigns, product development research, and competitive intelligence

Research & Development (Senior Market Research Analyst / Collection Development Specialist, 1989 - 1997)

• Established software/hardware requirements and standards as the department adopted desktop computers
• Trained Director and staff in the use of the desktop database, providing customized routines in support of
their needs
• Wrote requirements, and designed layouts for prototype development of CD-ROM and print products
• Conducted market research on-site interviews with more than 60 library directors
• Expanded my understanding of the business and its environment
• Collaborated in the writing of mail and electronic market research surveys, prospectus
• Developed market segmentation data to produce prospect lists for the research
• Tabulated and analyzed results of interviews and surveys
• Developed data for business case and participated in market research interviews for
Executive Branch
Documents 1789-1909
. This historical publishing project would take 8 years
• Developed content for the CIS marketing website from its inception in 1993

Editorial (Chief Acquisitions Editor / Acquisitions Editor / Document Control, 1979 - 1988)

• Initiated use of portable computers for collection of source data of the documents involved, including coding
BASIC routines to improve effi ciency of data entry for my field staff
• Developed data for business case and production requirements, supervised execution of documentary research and filming of Presidential Executive Orders and Proclamations 1789-1983, (70,000 items), staff of 7. Completed, 1987
• Archival research cosponsored by the U.S. Senate Historical Office for U.S. Senate Unpublished
Hearings, 1823-1964
, data collection design and execution of the initial inventory and detailed
documentary research, supervised staff of three for microfilming, supervised workflow of documents to the
editorial staff. Completed, 1985

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